- Client: Hjennings
- Date: October 2024
- Designer: Paul Trueman
Solun Energy Website Design Case Study
Powering a Clean Future with a Modern Web Presence
Solun Energy is a Calgary-based company that specializes in the design and installation of solar photovoltaic (PV) systems for residential, commercial, and agricultural clients across Alberta. Their mission is to maximize Canada’s solar energy potential and promote sustainable energy solutions.
Project Scope
This project involved designing and building a modern website that reflects Solun’s clean energy values, clearly communicates their services, and enhances user engagement. Key goals included:
Developing a clean and professional UI/UX
Structuring clear service pages for residential, commercial, and special projects
Improving SEO and online visibility
Making it easy for users to request consultations and navigate the site on any device
My Role
I led the UI/UX design, website development, and handled content structure to ensure the final site was visually aligned with Solun’s mission and functional for their audience.
Challenges & Solutions
1. Outdated Presence & Lack of Clarity
The previous digital footprint didn’t reflect the company’s expertise or values.
Solution: Designed a fresh, solar-inspired interface with clear service categories and call-to-actions that improve trust and credibility.
2. Complex Services Needing Simplification
Solar solutions can be technical and overwhelming for new visitors.
Solution: Organized content with plain-language explanations, service overviews, and user-friendly navigation.
3. Low Search Visibility
The brand needed to rank better on search engines.
Solution: Applied SEO best practices, including optimized metadata, heading structures, image alt tags, and fast-loading performance.
Design Approach
Visual Language: Used a clean, eco-friendly color palette with solar tones to align with renewable energy branding.
Layout & Structure: Prioritized user flow with strong CTAs, quote request forms, and simplified navigation.
Mobile Optimization: Ensured a seamless experience across all screen sizes.
Content Clarity: Crafted easy-to-understand pages for each of Solun’s core services.
Results & Impact
Established a strong digital identity for Solun Energy
Improved user engagement and quote inquiries through intuitive design
Boosted search engine visibility with SEO-optimized pages
Positioned Solun as a reliable, forward-thinking leader in Alberta’s solar industry
Conclusion
The new website for Solun Energy delivers a modern, user-focused experience that reflects their dedication to clean energy and client satisfaction. By combining thoughtful design with strategic structure and SEO, the site supports Solun’s mission and business growth.
your project into a success story.