- Client: Carmen
- Date: April 2023
- Designer: Amel Matraw
Woodfield Canada Website Redesign Case Study
Woodfield Canada
Website
Woodfield Canada is a trusted provider of high-quality construction and architectural wood products. Their previous website was outdated, difficult to navigate, and did not effectively showcase their products and expertise. They needed a modern redesign to enhance user experience, improve accessibility, and create a stronger online presence.
Project Scope
The project involved a complete website overhaul, including:
Revamping the UI/UX for improved usability and navigation.
Enhancing product presentation with high-quality visuals and structured content.
Ensuring a responsive design for optimal performance across all devices.
Improving SEO to increase visibility and attract more organic traffic.
My Role
I led the UI/UX design and website redevelopment, ensuring a clean, professional, and intuitive user experience that aligns with Woodfield Canada’s industry expertise.
Challenges & Solutions
1. Poor Navigation & User Experience:
The previous website made it difficult for users to find information.
Solution: Implemented a clear, structured layout with intuitive navigation to enhance usability.
2. Outdated Visual Design:
The old site lacked a professional, modern appeal.
Solution: Introduced a refreshed design with a contemporary colour scheme, improved typography, and high-resolution imagery.
3. Ineffective Product Showcase:
The previous site didn’t highlight their products effectively.
Solution: Designed organized product sections with engaging visuals to enhance product presentation and customer engagement.
4. Low Search Engine Visibility:
The previous website was not optimized for SEO, making it harder to attract organic traffic.
Solution: Implemented SEO best practices, including optimized metadata, keyword-rich content, and improved site speed to boost rankings.
Design Approach
Colour Palette & Typography: Chose an elegant, professional colour scheme to reflect craftsmanship and quality.
Layout & UI Elements: Focused on a clean, structured design for a seamless user experience.
Responsive Design: Ensured optimal viewing on desktop, tablet, and mobile devices.
SEO Optimization: Improved on-page SEO elements, including structured content, proper headings, and fast-loading pages.
Results & Impact
Improved usability and navigation, making information easier to access.
Strengthened brand presence with a modern and professional design.
Enhanced customer engagement by providing a more visually appealing and user-friendly experience.
Increased organic traffic and search engine visibility through SEO improvements.
Conclusion
The redesigned Woodfield Canada website successfully delivers a refined, accessible, and engaging experience. By addressing key UX challenges, improving aesthetics, and enhancing SEO, this project has helped position Woodfield Canada as a leader in the construction and architectural wood industry.
your project into a success story.