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  • Client: Jackie
  • Date: April 2024
  • Designer: Amel Matraw

Creating a Seamless and Engaging Online Experience

Studio Shutters specializes in high-quality custom shutters, offering elegant and durable window treatments. The business needed a modern website to showcase its products, attract customers, and streamline inquiries.

Project Scope

The project involved creating a brand-new website from scratch, including:

  • Designing an engaging and professional UI/UX.

  • Structuring the site for clear product showcasing and easy navigation.

  • Ensuring a seamless user experience across desktop and mobile.

My Role

I led the UI/UX design and website development, ensuring an intuitive and visually appealing platform. The goal was to create a site that reflects the premium quality of Studio Shutters’ products while making it easy for customers to browse and request quotes.

Challenges & Solutions

1. No Prior Digital Presence:

  • Since this was a brand-new site, it needed a strong, trustworthy online identity.

  • Solution: Designed a polished, professional look with a clean layout and elegant typography to reflect the high-end nature of the products.

2. Effective Product Display:

  • The client needed a way to visually showcase different shutter styles and materials.

  • Solution: Implemented high-quality imagery, categorized product sections, and an intuitive browsing experience to help users explore options effortlessly.

3. Simplifying Customer Inquiries:

  • Customers needed an easy way to request quotes or consultations.

  • Solution: Integrated clear call-to-actions, a simple contact form, and strategically placed inquiry buttons to guide users towards taking action.

Design Approach

  • Colour Palette & Typography: Chose a sleek, modern colour scheme to evoke elegance and craftsmanship.

  • Layout & UI Elements: Focused on a minimalist, easy-to-navigate structure to keep the user journey seamless.

  • Brand Consistency: Ensured a visually cohesive experience that aligns with the premium quality of Studio Shutters’ products.

Results & Impact

  • Established a strong digital presence for Studio Shutters.

  • Improved customer engagement with a clear and inviting website.

  • Enhanced product visibility through high-quality visuals and an intuitive layout.

Conclusion

The new Studio Shutters website successfully provides a professional, user-friendly experience that enhances the brand’s credibility and makes it easy for customers to explore products and request services. This project helped establish Studio Shutters as a competitive player in the custom shutters market.

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