All our websites are designed to be fully bespoke — we do not rely on generic templates. We believe that in order for a website to be competitive within your niche market, it must be specifically tailored to that audience and backed by a robust strategy. Our team works from a blank canvas to build a fully customized website that is based on your unique business characteristics and objectives.
Every platform has a unique demographic makeup, which can vary across age groups, gender, location, interests, and more. For example, Facebook is still the most popular social network with over 2 billion monthly active users, but it is used more by an older demographic than some of the other platforms.
The rate of engagement can also vary across platforms. TikTok, for example, is known for its highly engaged users who are quick to like, share, and comment on content. This makes it an excellent platform for building brand awareness and getting your message out there quickly.
Certain industries also lend themselves more to certain platforms. For example, if you are in the fashion industry then Instagram is a no-brainer, but if you’re in the B2B sector then LinkedIn may be a better choice. If you’re involved in the NFT or crypto industry, then Telegram and Discord might be an essential part of your social media strategy. Some sectors such as the NFT and crypto world, favor platforms that facilitate community building. The fintech industry, on the other hand, tends to prefer platforms that allow for more formal networking, or the fast-paced sharing of news and information, such as Twitter. TikTok is also known for having an enormous “fintok” community, ready for fintech companies to tap into.
The most important thing is to choose the platforms that are most relevant to your business and where you are most likely to reach your target audience. There is no point in being active on a platform if your target audience is not there. Once you have identified the right platforms for your business, you can start to create a content strategy that will help you to achieve your objectives.