- Client: Katie Arnold
- Date: April 2024
- Designer Amel Matraw
Ark Group Website Redesign Case Study
Simplicity, elegance, innovation!
Client Overview
Ark Group is a consulting firm that offers outsourced HR solutions. Their previous website was outdated, difficult to navigate, and did not clearly communicate their services to potential clients. They needed a modern, user-friendly website to improve accessibility, engagement, and brand identity.
Project Scope
The project involved a full website redesign, including:
Revamping the site’s structure for better navigation.
Enhancing the UI/UX to improve usability and clarity.
Designing a new brand identity, including the logo, business cards, and brochures.
My Role
I led the UI/UX design, ensuring a seamless and professional user experience. Additionally, I designed all branding materials to maintain consistency across digital and print platforms.
Challenges & Solutions
1. Poor Accessibility & Navigation:
The old website was difficult to navigate, making it hard for users to find essential services.
Solution: Implemented a clean, structured layout with intuitive navigation to improve the user journey.
2. Outdated Branding & Visuals:
The previous design lacked a strong brand identity and failed to engage visitors.
Solution: Developed a fresh, modern brand identity with a new logo, business cards, and brochures that align with the company’s professional image.
3. Unclear Messaging & Content Structure:
Users struggled to understand the services offered due to unorganized content.
Solution: Reorganized content with a clear information hierarchy, making it easier to scan and absorb key details.
Design Approach
Colour Palette & Typography: Used professional and approachable colors to convey trust and expertise.
Layout & UI Elements: Emphasized a clean, responsive design with clear call-to-actions.
Brand Consistency: Ensured visual consistency across the website and print materials.
Results & Impact
Improved usability and accessibility, making it easier for clients to reach Ark Group.
Strengthened brand identity through cohesive digital and print designs.
Enhanced client engagement with a clearer, more inviting website experience.
Conclusion
The Ark Group website transformation resulted in a more professional, user-friendly, and visually appealing platform. By addressing key UX challenges and revamping the branding, I helped position Ark Group as a credible and accessible HR solutions provider.
your project into a success story.